Expanding Distribution and Retailer Profitability

for Donna Karan

Worked with national retailers and Donna Karan leadership to identify growth opportunities to meet both parties’ needs

Developed retail program assortment based on two categories, high margin anchor items and fashion-forward runway items needed to maintain brand’s position in industry

Reintroduced sequined cashmere sweater program in Donna Karan retail stores and with national retailers such as Neiman Marcus, Nordstrom and Saks Fifth Avenue to focus on ease of sale and profitability
Created stream of near guaranteed sales for retailer partners while delivering significantly higher margins than industry standards
Resulted in increased reorders, increased sales and solidification of retailer partnerships and placements