- Created and executed an aggressive sales and marketing program in a highly competitive luxury fragrance industry.
- Built the business from the ground up expanding from the U.S. to 30 countries and 150 retail and wholesale sales distribution points.
- Created company’s first set of protocols to manage foreign country specific issues around shipping, customs and regulations due to fragrances’ classification as hazardous goods.
Bringing Luxury Fragrance
to 30 Countries in <2 years
Increasing Revenues by 50%
in <12 Months
- Developed brand ambassador program to ensure on the ground, on-brand support at department stores to increase sales.
- Turned around underperforming fragrances by developing and executing more effective retail sales plans that resulted in a 20% improvement in retailer sell-through from the original product launches.
