Taking a Local Beauty

Brand National

  • Collaborated with Luminous management team to create a comprehensive, investor ready business plan, inclusive of strategy, financial forecasting and execution to achieve (or exceed) company goals.
  • Identified opportunities and implement a scalable growth plan, while adapting to fast-changing market demands
  • Worked with founder to deliver an authentic and consistent experience both in services and retail.
  • Provided strategic planning and support for company’s relaunch, e-commerce launch and full retail program with brands like Kevyn Aucoin, RMS Beauty, Moon Juice, Slip Silk, Rituel De Fille and Joanna Vargas.