Men’s Lifestyle Brand

& Sales Development

for Giorgio Armani

  • Identified opportunity to introduce men’s small leather good accessories across current retailers and Giorgio Armani stores
  • Worked with leadership in US and Italy to introduce American men to luxury small leather goods such as belts, wallets, card cases, billfolds and attachès with competitive, introductory price points

Successful Retail

Division & Lifestyle

Category Introduction

  • Created opportunity for retailers to build accessory division of the Giorgio Armani brand
  • Provided a ‘belt to suit’ brand experience for customers, creating the first foray into men’s lifestyle for the brand