Identifying and

Securing Increased

Same-Store Sales

Opportunities

  • Identified opportunity to increase buy of Classico, one of three Giorgio Armani collections, at major retailers across 23 doors and at Giorgio Armani retail stores
  • Pre-negotiated assortment change and increased budgets with retail partners for Classico non-runway collection that offered wider consumer appeal and increased retailer margins
  • Worked with leadership in US and Italy to coordinate non-runway collection expansion

Shifting Assortment for

More Successful

Retail Programs

  • Increased Classico collection sales by 300% in <36 months while maintaining same-store sales across all other Giorgio Armani collections
  • Changed assortment from 10% Classico / 20% Pre-Collection / 70% Runway to 40% Classico / 30% Pre-Collection / 30% Runway while maintaining Runway wholesale sales
  • Created 10% increase in gross profit dollars for retailers based on assortment change