- Developed Calvin Klein Sportswear brand ambassador program to ensure retail partners had on the ground sales support in educating sales associates and customers on new brand
Bringing Luxury to
Mass Market
- Led and coordinated program from concept to launch
Launching 150 Doors with
$7.5 Million in Sales
- Successfully utilized on the ground brand ambassadors nationwide to over-deliver on first year sales goals by 15%
- Empowered sales associates with in-depth brand and product knowledge through training program that included merchandising guidelines and systems for building a client book
- Exceeded first-year wholesale goals with $60 million in wholesale sales