Leading Market Analysis

and Brand Planning

  • Reported to President/CEO and COO as first employee of Sportswear division
  • Worked directly with leadership to plan collection based on analysis of market opportunities
  • Planned turnkey retail program including financial plans, buying plans and ‘shop in shop’ plans

Launching 150 Doors with

$60 Million in First Year Sales

  • Pitched major national retailers to pick up Calvin Klein Sportswear pre-launch via turnkey program

  • Successfully launched in Lord & Taylor, Macy’s and Bloomingdales  across 150 doors nationally

  • Exceeded first-year wholesale goals with $60 million in wholesale sales