Identifying Direct to

Consumer Opportunity 

  • Identified opportunity to go direct to consumer
  • Procured web development team and oversaw the user experience, planning and building of Andrew Marc’s first e-commerce website

Launching A Multi-Million Dollar

Direct to Consumer Sales Channel

  • Successfully launched direct to consumer e-commerce website, one of the first in the industry, with seven figure sales in <12 months
  • Exceeded sales forecasts for channel by >200% through strategic marketing planning and extensive focus on data analysis from UX, conversions to cart abandonment
  • Maintained a 70% profit margin on direct to consumer sales